Prentke Romich Company has updated its look with a new logo, tagline and more.

The company will begin introducing its new identity throughout the fall as part of a phased rollout.

“It was a large undertaking,” said Dave Moffatt, CEO. “But the current PRC logo and tagline have been in place, in some form, for nearly 15 years, and were unique when first introduced. Having recently celebrated our 50th anniversary, however, we felt it was time to move forward for a fresh identity to start us on our second 50 years of service.”

The rollout will begin with introducing the new logo to the marketplace, along with the tagline, “Empowering Today, Inspiring Tomorrow.”

Throughout the next few months, the refreshed elements will begin appearing on the company’s website and digital media as well as important print media.

Along with updated elements for the company, PRC will include a new look for its key products and services including its Accent^® and PRiO^® line of devices as well as its core language system, Unity^®.

“This direction is the result of a significant research project that involved staff, business associates, clinicians and parents,” said Moffatt. “We wanted to convey our values to the marketplace, and reinforce our commitment to being a voice for better resources, better opportunities and better outcomes for the community.”

About the Logo

The new PRC logo is a distinctive image that focuses on communication and upward growth. The shapes interlock to convey a sense of community and relationships and the integrated breadth of our work; language systems, technology and support. The elevated, rising posture of the image conveys a positive outlook, upward growth and our aspirations for the future.

The colors are lively and set a tone of a modern, energetic and personable company.